01 · The brief
What the store had to do.
A small catalogue sold in packs. The shopping decision is “which flavour, how many bags”, not category browsing, so a conventional collection-then-product flow adds steps for nothing. Retail presence matters too: people who tried it in a store come to the site to find it again.
02 · What we built
The work.
A cross-product flavour switcher
From any product page the shopper flips between sibling flavours in place, without going back to a collection. The switcher is a real navigation between products, so each flavour keeps its own URL and reviews.
Multi-bag pack tiers
Pack sizes are presented as tiers on the page — more bags, better per-bag price — so the value of a bigger pack is visible before the cart, not discovered after.
Reviews and a store locator
Okendo reviews are integrated on product pages, and a store locator answers the second most common question a snack brand gets: where can I buy this near me.
03 · What's live
What you can check today.
As of September 2026 the store lists 17 products across 13 collections — including a Disney collaboration line and a flavour-picker collection — with reviews, a locator, and email and SMS marketing running alongside.
At a glance
Muddy Bites, in one box.
- Platform
- Shopify, bespoke theme
- Catalogue
- 17 products, 13 collections
- Reviews
- Okendo
- Live at
- muddybites.com
Catalogue sizes and languages were observed on the live store in September 2026; they change as the client trades. No performance figures are quoted because we only publish what a visitor can verify.