01 · The brief
What the store had to do.
A concept store carries hundreds of makers and hundreds of products. Shoppers here want to browse by what they care about — locally made, sustainable, second-hand — and by who made it, not only by category. The physical shop also runs events that need booking online.
02 · What we built
The work.
A shop-by-value landing page and value badges
Values are a first-class way in: a landing page organised by value, and badges on products that link straight to the matching collection, so “made in New Zealand” is one tap from any product that qualifies.
An A–Z maker directory
Every maker gets an entry in an alphabetical directory generated from the catalogue, so the store’s biggest asset — the people behind the products — is browsable rather than buried in vendor filters.
Dated in-store event booking
Events are sold as dated items with limited places, so booking a workshop uses the same checkout as buying a mug, and sells out the same way.
03 · What's live
What you can check today.
As of September 2026 the store lists around 570 products — slow fashion, jewellery, accessories, ceramics — across more than 250 collections, with restock alerts and email marketing in place.
At a glance
Crushes, in one box.
- Platform
- Shopify, Baseline
- Catalogue
- About 570 products, 250+ collections
- Live at
- crushes.co.nz
Catalogue sizes and languages were observed on the live store in September 2026; they change as the client trades. No performance figures are quoted because we only publish what a visitor can verify.