A Shopify storefront with the region switcher open, offering separate US, global and EU storefronts.
Geo Store Router — biqu.equipment

01 · The brief

What the store had to do.

BIQU sells 3D-printer parts from regional storefronts. Visitors needed routing to the right one, but the company could not hand theme or backend access to an outside studio. The work had to be delivered as something the client installs, not something we edit.

02 · What we built

The work.

A routing app instead of theme code

The router is a Shopify app the client installs on each store. Rules map a visitor’s country to a storefront; the visitor can override the choice and the override is remembered. Search engine crawlers are never redirected, so every regional store keeps its own index.

Self-hosted, no theme access

The app runs on infrastructure the client controls. Nobody outside the company touches the theme or the admin, which was the condition that made the project possible at all. We wrote about the general pattern in the journal: when you cannot share the backend, build the app.

03 · What's live

What you can check today.

As of September 2026 the app runs on BIQU’s storefronts; the main store lists around 230 products across 70-plus collections and runs English, Spanish and German versions.

Visit biqu.equipment

At a glance

Geo Store Router, in one box.

Deliverable
Self-hosted Shopify app
Installed by
The client, no theme access
Client store
biqu.equipment — en, es, de

Catalogue sizes and languages were observed on the live store in September 2026; they change as the client trades. No performance figures are quoted because we only publish what a visitor can verify.