01 · The brief
What the store had to do.
Skincare is a replenishment business: the sale is won on the product page with proof and answers, and kept with a subscription. The catalogue is small, so each page can afford to be deep — and has to be, because the product page is doing the whole job.
02 · What we built
The work.
Subscribe-and-save intervals on the product page
Subscription is offered next to the one-off price with clear intervals, so the choice is made where the decision happens and the saving is visible, not hidden behind a checkout toggle.
Reviews and FAQ blocks per product
Each product page carries its own reviews block and its own FAQ, written for that product, so the questions a shopper actually has — skin type, order of use, ingredients — are answered before they leave to search for them.
Bundle sets and a wholesale page
Sets bundle the routine at a set price, and a separate wholesale page gives stockists their own route in.
03 · What's live
What you can check today.
As of September 2026 the store lists around 20 products, uses “pairs well with” collections to cross-sell across its 41 collections, and runs reviews, restock alerts and email marketing on top of the theme work.
At a glance
HAOMA, in one box.
- Platform
- Shopify, Dawn base
- Catalogue
- About 20 products
- Live at
- haomaearth.com
Catalogue sizes and languages were observed on the live store in September 2026; they change as the client trades. No performance figures are quoted because we only publish what a visitor can verify.