01 · The brief
What the store had to do.
A professional hair-care brand selling direct across Europe: a salon-grade range with many concerns and variants, five languages, and country-specific pricing and shipping. The storefront has to feel native in Italian, English, French, German and Spanish without splitting into five sites that drift apart.
02 · What we built
The work.
A video hero and an image mega-menu
The hero leads with video because the brand’s world — the botanicals, the salon — is the argument. The mega-menu is built from images rather than text columns: a range this wide is easier to navigate by concern (frizz, colour, hair loss, scalp) when each entry shows what it is.
Paid add-ons and a free-shipping cart drawer
Product pages offer paid add-ons — a companion product or upgrade added at its price with one tap — so the natural pairing happens on the page instead of relying on a later upsell. The cart drawer shows progress toward free shipping, which is the honest version of the nudge: the shopper sees exactly what is left to add.
Five languages and thirty countries
Languages and countries run through Shopify Markets: five languages, thirty countries, prices in EUR, CHF and GBP depending on where the shopper is. Each language–country combination is declared in hreflang so search engines index the right version for the right place.
03 · What's live
What you can check today.
As of September 2026 the store declares more than a hundred language–country combinations in its hreflang, lists around 155 products across a few hundred collections organised by concern and range, and prices in EUR by default with CHF and GBP for the relevant countries.
At a glance
Oway, in one box.
- Platform
- Shopify, custom theme
- Languages
- Italian, English, French, German, Spanish
- Countries
- About 30, in EUR / CHF / GBP
- Catalogue
- About 155 products
- Live at
- oway.com
Catalogue sizes and languages were observed on the live store in September 2026; they change as the client trades. No performance figures are quoted because we only publish what a visitor can verify.