01 · The brief
What the store had to do.
An Australian accessories brand with customers in Australia, the US, the UK and Europe — different currencies, duties and shipping promises. Separate regional stores solve pricing and fulfilment, but they create a routing problem: every visitor has to land on the right one, and the four have to look and behave identically.
02 · What we built
The work.
One customised Dawn base, four storefronts
The theme is one codebase deployed to four stores, so a change to a section ships everywhere. Dawn was the right base for a brand that updates campaigns constantly: fast, well maintained, and customised where it counts rather than replaced.
Geo-redirect with an override
Visitors are routed to their regional store, and can override the choice; the override is remembered so nobody gets bounced twice. Search engine crawlers are never redirected, so each store is indexed for its own region.
Wishlist, back-in-stock alerts and click & collect
Sunglasses and bags sell out by colour; a wishlist and restock alerts turn a miss into a return visit. Click & collect gives local shoppers a pickup option at checkout.
03 · What's live
What you can check today.
As of September 2026 the main store lists around 320 products — sunglasses, bags, wallets — across 170-plus collections, shows prices in the visitor’s currency, and runs wishlist and restock alerts alongside reviews and pay-later.
At a glance
Poppy Lissiman, in one box.
- Platform
- Shopify, Dawn base
- Storefronts
- Four regions
- Catalogue
- About 320 products
- Live at
- poppylissiman.com
Catalogue sizes and languages were observed on the live store in September 2026; they change as the client trades. No performance figures are quoted because we only publish what a visitor can verify.