01 · The brief
What the store had to do.
A technical catalogue — titanium bolts by size and standard — where search traffic is the business. Every variant needs a SKU, every image needs alt text, every page needs breadcrumbs, and Google has to understand the catalogue’s structure rather than see a wall of similar products.
02 · What we built
The work.
Breadcrumbs and BreadcrumbList markup
Visible breadcrumbs on every product and collection page, mirrored in BreadcrumbList schema, so both shoppers and crawlers can place a bolt in its size family.
ItemList markup on collections
Collection pages declare their products as an ItemList, which gives search engines an explicit list of what the page contains instead of leaving them to infer it.
SKUs on every variant and alt text on every image
Close to three thousand variant SKUs and around six hundred image alt texts were filled in, so each size and finish is individually identifiable and each image is described for search and accessibility.
03 · What's live
What you can check today.
As of September 2026 the store lists 68 products across 11 collections organised by bolt size, and declares nine language–market versions in its hreflang.
At a glance
Tianswer, in one box.
- Scope
- SEO and structured data only
- Catalogue
- 68 products, 11 collections
- Versions
- Nine language–market versions
- Live at
- tianswer.com
Catalogue sizes and languages were observed on the live store in September 2026; they change as the client trades. No performance figures are quoted because we only publish what a visitor can verify.