S Services · B2B & wholesale
Shopify B2B & wholesale setup
Wholesale on Shopify fails in one of two ways: the trade route is a contact form nobody answers, or the consumer store is bent out of shape with hidden prices and login walls that scare off retail shoppers. The right setup gives stockists, studios and interior designers their own way in — pricing, minimums and catalogue — without touching what consumers see.
GooGoGoGo sets up B2B and wholesale on Shopify: trade and wholesale pages, structured enquiry flows, wholesale pricing and quantity rules, customer-specific catalogues, and the account and checkout configuration that makes reordering easy. Four client stores on this site run a wholesale or trade route alongside retail.
Scope it on a free call Free first concept before any deposit — we reply within 24h.
- 22 client stores you can open
- 29 free Shopify tools, live now
- $299 where fixed-scope fixes start
What a wholesale route has to get right
Trade buyers are not consumers with a bigger basket. They reorder, they need paperwork, and they judge you on how easy you are to buy from.
- A visible, separate route. A trade or wholesale page that a stockist can find, that explains terms, and that leads to an enquiry or an account — not a consumer store with a hidden price list.
- Enquiry that collects the right things. Volumes, location, timing, references: a structured form that lets the first reply be a quote instead of a clarification.
- Pricing and minimums that enforce themselves. Wholesale prices, minimum quantities and case packs applied by customer, not by asking the buyer to remember a code.
- Catalogues per customer. Some lines are trade-only, some retail-only. The catalogue a buyer sees should be theirs.
- Reordering in two taps. Order history, quick reorder and saved details — the features that keep a stockist ordering from you instead of a distributor.
- Consumer store untouched. Retail shoppers should never meet a login wall, a hidden price or a B2B form.
How we build it
We build the wholesale route as its own flow and connect it to Shopify’s B2B features where the plan allows.
- Trade pages and enquiry flows. MINNA ran trade and wholesale pages inside a homeware store; Nata Concept Store has wholesale and custom enquiry forms; Viva Barre has a wholesale enquiry flow for studios; HAOMA has a wholesale page alongside retail.
- Pricing and rules by customer. Company accounts, price lists, quantity rules and payment terms configured on Shopify B2B where the plan supports it, or built with customer tags and discount logic where it does not.
- Catalogue control. Trade-only and retail-only products and collections handled at the catalogue level, so nobody sees a price they should not.
- Reorder-friendly accounts. Order history, quick reorder and saved company details, tested as a buyer would use them.
- A first concept before any deposit. You see the plan before committing.
Work in this category
Real client stores, each with its own case study. Open them; everything on this page is verifiable there.
Culinary CandlesNata Concept StoreA Shapes build: a searchable stockist map, wholesale and custom-candle enquiry forms, subscriptions and worldwide currency switching.
Read the case →
ActivewearViva BarreTiered bundles, an in-cart gift picker with a progress meter, and a wholesale enquiry flow, all built on a Shrine Pro base.
Read the case →
SkincareHAOMACustomised Dawn build with subscribe-and-save intervals, reviews and FAQ blocks on product pages, bundle sets and a wholesale page.
Read the case →
Home DecorMINNACustom Shopify theme for a now-closed homeware brand: artisan directory by country, technique glossary, trade and wholesale pages.
Read the case →When this is not the right fit
If you have three stockists and they email you, a good trade page and a clear PDF price list are enough. Build the wholesale route when reorders, terms and catalogue differences are taking real time every week.
Tell us about your store
What you sell, where, and what is not working. We reply within 24 hours with a scoped next step.
Brief received.
Nice — your project is in. We will read it and come back within 24 hours with a scoped next step and a first concept, free.
Frequently asked questions
Do I need Shopify Plus for B2B?
Shopify’s native B2B features — company accounts, price lists, payment terms — are a Plus feature. On other plans we build wholesale with customer tags, discount logic, separate collections and a structured enquiry flow, which covers most small and mid-size brands well.
Can wholesale and retail run on the same store?
Yes, and that is usually the right answer: one catalogue, one inventory, with wholesale pricing and catalogue visibility applied by customer. A separate wholesale store is worth it only when the operations genuinely differ.
How do you hide wholesale prices from retail shoppers?
By applying wholesale pricing to logged-in trade customers only and keeping trade-only products out of retail collections and search. Retail visitors see a normal store.
Can you build a stockist enquiry form that actually qualifies leads?
Yes. Structured fields for business type, volumes, location and timing, sent to your inbox and stored, so you reply with a quote rather than questions.
What does a wholesale setup cost?
A trade page and enquiry flow sit in the $500–1.5k band; full B2B configuration with price lists, catalogues and accounts in $1.5k–4k. Scope is set on a free first call.
Can you add wholesale to a store you did not build?
Yes. Wholesale is added to existing stores more often than it is built into new ones.
Talk to the studio
Tell us what you are building. The first step is a scoped discovery pass — a prioritised roadmap before any build work starts.