01 · The brief
What the store had to do.
A brand whose story is who makes the goods and how: artisan groups by country, weaving and knitting techniques, materials. That content has to be first-class navigation, not a blog post nobody finds. Interior designers and shops need a trade and wholesale route that does not look like the consumer store.
02 · What we built
The work.
An artisan directory by country
Makers are organised by region and country, each with its own entry, and products link back to the people who made them. The directory is generated from the catalogue structure so it stays in step with what is actually on sale.
A technique glossary
Techniques — the weaves, the fibres, the finishing — are explained in a glossary that product pages link into, so a shopper who wants to know what a term means gets the answer without leaving the flow.
Trade and wholesale pages
A separate trade route with its own pages and enquiry flow, so designers and retailers can get what they need without wading through the consumer storefront.
03 · What's live
What you can check today.
MINNA has since closed. As of September 2026 the storefront is still online as an archive: the catalogue is empty, but the collection structure — more than 200 collections organised by artisan group, region and technique — still shows how the store was built.
At a glance
MINNA, in one box.
- Platform
- Shopify, custom theme
- Status
- Brand closed; storefront online as archive
- Structure
- 200+ collections by artisan, region, technique
- Was live at
- minna-goods.com
Catalogue sizes and languages were observed on the live store in September 2026; they change as the client trades. No performance figures are quoted because we only publish what a visitor can verify.