Fine gold jewelry that prices itself honestly against the market it is made of.
Aurelia & Co's margins lived and died on the daily gold fix, but their retail prices did not move with it. Tags were updated by hand every few weeks, so pieces were either sold below cost when bullion climbed or left stale and overpriced when it dipped. Worse, shoppers could sense it — with no way to know whether a number was fair today, high-intent buyers stalled at the point of decision.
We connected pricing to reality and made that transparency a selling point. GoldSync ties every gold SKU to the live spot fix on a set margin rule; the storefront explains, in plain language, that prices reflect today's gold. We rebuilt the strategy, the pricing pipeline, and the trust content around it.
Margins stopped leaking on volatile days and prices stopped feeling arbitrary. Framing every gold piece as "priced to today's market" removed the biggest hesitation in fine jewelry, and revenue per visitor reached 1.9× the pre-launch baseline.
