Challenge
Soundclash split tickets, artist information, and merchandise across disconnected platforms. Fans bounced between links, while the team had no clear way to turn event attention into repeat commerce.
05Sound
Sound
Clash
Experience
A single high-energy destination for event discovery, artist stories, limited merchandise, and post-show community.
Our role
We connected event discovery and Shopify merchandising through city pages, artist collections, timed tour drops, ticket-holder offers, and post-show flows that keep every audience segment in one measurable journey.
- Experience strategy
- Event UX
- Shopify development
- CRM integration
- Measurement plan
Result
Merchandise conversion increased 46% across the first three events, and 38% of ticket buyers joined a post-show flow that generated repeat orders within 45 days. Each city now leaves behind a measurable audience instead of a disconnected night of traffic.
+46%Merch conversion
38%Ticket buyers retained
45dRepeat-order window
