A cult figure line that sells out in minutes — and a restock system that captures the frenzy instead of losing it.
Pixel Pals figures vanished within minutes of every restock, but the store did nothing with the demand it could not fill. Sold-out pages were dead ends. Fans refreshed, gave up, and the brand had no way to tell thousands of would-be buyers when the next batch landed. All that intent evaporated the moment a variant flipped to unavailable.
We converted every sold-out state into a data-capture moment and wired it to a restock flow that treats the waitlist like a starting line. Back-in-stock signups now trigger a tiered early-access window, so the most eager fans buy first and the queue feels earned rather than random.
Sold-out pages became the brand's biggest list-builder, and restock announcements now open to an audience that is already primed to spend. Email became the channel that carries each drop: revenue attributed to email climbed 40%, and restocks now clear with a fraction of the paid spend they used to need.
